Monday, June 21, 2010

Writer's Biggest Mistake: Paying Attention to Hollywood Trends (The Wrap)

It's too late to get in on that trend for the simple reason that it is the trend. If it's the trend today, it had to be in the works at least a year ago, and much more likely two or three or more years ago. To cash in on that trend by writing a script geared to it is to guarantee that, by the time you go to market with the script, it's already old news, stale and pale and so last year.

Great advice for all of us, whether writers, directors or development execs. The next big thing usually comes out of left field, not from a concerted effort to figure out what the market will want in a year's time.
Read the full article here.

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