Monday, June 21, 2010

Toy Story 3 Box Office: Great But Not That Great (Time)

And yet — considering the popularity of the Toy Story brand, and that a film greeted by critical hosannas and an enraptured A rating from CinemaScore's poll of exiting moviegoers — the TS3 total was a bit less than fabulous. ...Whatever TS3's official three-day gross, it will have sold fewer tickets than the older films, since ticket prices have risen and the Pixar picture earned 60% of its take from the more expensive 3-D venues. ...
Further, the film's $37 million earnings on Saturday were $4 million below its Friday gross. Animated features usually accelerate the second day, with parents taking their kids to a Saturday matinee, and the first 10 Pixar films averaged a sturdy 26% jump from opening day to the one after.
An interesting counterview to all of the "Biggest Box Office Ever!" articles saturating every other news source.
Read the full article here.

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