Tuesday, August 17, 2010

Europe Braces for More Product Plugs (Wall Street Journal)

This U.S. style of marketing is set to take off in shows produced in the U.K. and continental Europe as well, thanks to a recent change in the rules governing the mix of advertising and content in home-grown television programs. ... A recent change to European Union law says editorial and advertising can now be mixed, but they must be distinct from one another, and EU members are given room to write their own rules. While keen to allow commercial broadcasters access to a new source of revenue, the EU authorities also want to ensure viewers know when they are being sold to.
I'm sure Europe will soon thank us for another fantastic "import." Put it on the list with McDonald's and Wal-Mart.
Read the full article here.

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