Tuesday, July 13, 2010

Inception: Warner gambles on an unproven commodity (LA Times)

"Sustaining the movie by having a presence on television and online after the opening is going to be important," Kroll said. "We don't have the brand equity that usually drives a big summer opening, but we have a great cast and a fresh idea from a filmmaker with a track record of making incredible movies. If you can't make those elements work, it's a sad day."
Amen Brother! I'm rooting for this movie if for no other reason that it may show the studios that not every movie has to be a re-boot, re-make, or sequel. Fingers crossed.
Read the full article here.

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