Wednesday, July 7, 2010

Have We Finally Had Our Fill of Hype? (Movieline)

This feels like it’s been the year of submission. For the first time in a long time, movies feel purely temporary, transitory and overcompensating with unprecedented avalanches of hype — a viral incursion here, a shadowy publicity still there, cynically manufactured and yielding nothing to show for our engagement. Conversely, if this really is the new golden age of television, it’s perhaps because only serialized TV can realistically pay off the deep investment we’ve made in its ideas, its romance and its spirit.
Is there a way out of this cycle of hype? Huge production budgets = the need for huge box office = huge marketing efforts = huge overall budgets = the need for huge box office. It's worrisome, I'm not going to lie.
Read the full article here.

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