Wednesday, June 23, 2010

Is a multiplex full of family films the future of moviegoing? (LA Times)

Sociologists and psychologists will give reasons why children are the only ones going to the movies. And film pundits will offer their own explanations -- namely, many of the movies aimed at people 13 and over aren't very good... But the reasons are in a sense less important than the consequences. Studio executives like to avoid risk (the only the thing, it can sometimes seem, that they're passionate about these days). And making a movie for anyone other than families means taking a huge risk.
If you ask me, the move towards family films isn't exactly a new trend, and I certainly don't begrudge them their success. But I simply don't understand why people - execs, producers, agents - don't accept the cold, hard truth and embrace making GOOD movies, no matter who the target audience is. We've seen it time and time again - if you build it, they will come (PRADA, BOURNE, for example). Start building!
Read the full article here.

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