Sociologists and psychologists will give reasons why children are the only ones going to the movies. And film pundits will offer their own explanations -- namely, many of the movies aimed at people 13 and over aren't very good... But the reasons are in a sense less important than the consequences. Studio executives like to avoid risk (the only the thing, it can sometimes seem, that they're passionate about these days). And making a movie for anyone other than families means taking a huge risk.If you ask me, the move towards family films isn't exactly a new trend, and I certainly don't begrudge them their success. But I simply don't understand why people - execs, producers, agents - don't accept the cold, hard truth and embrace making GOOD movies, no matter who the target audience is. We've seen it time and time again - if you build it, they will come (PRADA, BOURNE, for example). Start building!
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