Wednesday, June 23, 2010

Advertisers earmark $10 million for family-friendly TV (LA Times)

The country's deep-pocketed advertisers want more family-friendly programming on prime-time TV, and they're willing to support it — to the tune of $10 million earmarked specifically to sponsor shows that cater to mom, dad and the youngsters. ...
The advertiser fund, announced today by a consortium of blue-chip marketers that includes Procter & Gamble, Wal-Mart, Unilever and Coca-Cola, ... is the same group, under a slightly different name, that created a script development fund a number of years ago that led to such series as "Gilmore Girls," "Everybody Hates Chris," "Friday Night Lights" and "Ugly Betty."...
The goal is to encourage more shows that families can watch together, Goldstein said, and the motivation is rooted in both good business and consumer trends.
With that kind of money earmarked for the family-friendly genre, I think it's a safe bet we'll be seeing the networks taking a keen interest in pilots that fit the bill. Personally, I'm all for it - I LOVE "Friday Night Lights" and think we're in dire need for more shows like it.
Read the full article here.

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