At every turn, exhibitors were told they were living through a "3D Renaissance," with the studios trotting out the Da Vinci's of the art form George Lucas, Jeffrey Katzenberg and James Cameron to laud the theater owners for building digital basilicas for their films.I'd guess the conversion to digital is unavoidable, but is this the right time to be pushing for that kind of investment from theater owners?
But here's the problem: Box office is down. Nearly 20 percent.
Moreover, that conversion cost many attendees hundreds of thousands of dollars.
Instead of acknowledging the worrisome fault lines, studio chiefs and filmmakers are asking for more, more, more from theater owners.
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