Wednesday, September 1, 2010

Selling "Inception": How Hollywood Marketing Works (The Atlantic)

... Here's a new Hollywood riddle: what's the difference between a marketing head and a studio head? Answer: It doesn't matter, as long as the marketing head is a whiz kid who believes in your movie.
I'm a big fan of Lynda Obst - her book "Hello, He Lied" deserves a spot on all of our bookshelves - and she's been around long enough to have a great view of Hollywood and how it's changed. She shares some of her wisdom here, and while it's not breaking new ground, Obst's article is clear, concise, unbiased, and definitely worth the read.

Read the full article here.

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