‘Modern Family’ creator: Why I took on Hulu (THR)

The iPhone and iPad are very successful, but, with all due respect to the prophetic Steve Jobs, I don't see Apple giving them away. It's very simple. Shows like "30 Rock" and "Lost" and "The Office" are expensive to produce. Plus these "hits" cover the costs of all the misses. If viewers want to continue to see quality content like that, then we have to find a way to keep it profitable. Otherwise, we'll all be watching clips of a sneezing panda -- which, by the way, were adorable.

Levitan opinions make perfect sense on all points. As someone who "cut the cord" and gets all of my television from the Internet, I'm in favor of keeping Hulu and similar sites free. As someone who may have content on these types of sites someday, I'm also in favor of making sure creators are paid and audiences are counted. What's the middle ground?
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