Wednesday, June 30, 2010

Q&A: TV Land president Larry W. Jones (THR)

The one thing we have in our clear focus is our audience. We had spent a lot of time talking to our audience, and when we decided to get into scripted sitcoms about a year and half ago, it was really clear in their minds and our minds that they were looking for the multicamera format they basically grew up with. The ratings and popularity of "Hot in Cleveland" proved the fact that there was something missing in their TV diet. The future for us is about balance, it's about superserving this audience of 40- to 54-year-olds, and that's the core sweet spot. There is nobody out there focusing on that demographic, and we want to do it with light-hearted entertainment. I often say you are never going to come to TV Land to learn anything. You just really want to have a good time, kick back and relax, and whether we do that with scripted or reality, that's what we are going to do it with.
I think it's interesting that TV Land has gone back to the "old ways," with live audiences and everything. I'm also happy to see people who are willing to look beyond the 18-24 demographic and take the "If you build it, they will come" attitude. Create quality entertainment and people will watch. Plus, any network who is smart enough to get Betty White is alright by me.
Read the full interview here.

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