Monday, June 21, 2010

Box-Office Blindsides: The Trouble with Tracking (The Wrap)

"Today, any fucking moron with an email account can get tracking. And you get plenty of people who don’t know how to read the data going around telling people that a movie is going to open to $250 million.”
That just about sums it up, but you should still take a couple of minutes to read the full article, found here.

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